BWH Hotels Global

BWH | Hotels

BWH Hotels is a leading global hospitality network comprising three esteemed hotel brands: WorldHotels TM, Best Western® Hotels & Resorts, and SureStay Hotels®. Established on the strong foundation of Best Western Hotels & Resorts (BWHR), an iconic brand with over 75 years of experience, BWH Hotels was formed following BWHR’s acquisition of the renowned WorldHotels brand. WorldHotels offers a diverse collection of upscale and luxury hotels and resorts in prime global destinations. This strategic acquisition, combined with the success of SureStay Hotels in the economy and midscale segments, has positioned BWH Hotels as a comprehensive portfolio catering to every market segment from economy to luxury. Headquartered in Phoenix, Arizona, USA, BWH Hotels operates as an Association of Persons (AOP) representing the owners of over 2,600 BWH-branded hotels across North America.

BRAND FEES & COSTS ARE LOWER THAN OTHER MAJOR INTERNATIONAL CHAINS.

BWH Hotels stands out among other major international chains by offering markedly lower brand fees and operational expenses. As a not-for-profit organisation owned by the proprietors of BWH-branded hotels across North America, BWH Hotels implements a lean fee structure, slashing brand fees, system costs, and pass-through expenditures well below industry norms. Moreover, BWH Hotels prioritises adaptability in brand standards and design guidelines, ensuring tailored solutions that optimise development costs for its member hotels. Embracing cost-efficient technologies, BWH Hotels provides budget-friendly alternatives for Hotel PMS (Property Management Systems), effectively curbing technology expenses for its affiliates. Additionally, BWH Hotels minimises pass-through fees and provides economical options for installation, maintenance, and training on essential systems like PMS and Guest Satisfaction Surveys. Impressively, BWH Hotels mandates a modest $2.5 million coverage for General Public Liability Insurance, striking a balance between comprehensive protection and affordable premiums. Monthly STR reports are also provided to member hotels at no charge, further enhancing the cost-effectiveness and value proposition of BWH Hotels.

EFFECTIVE AESTHETICS & QUALITY AUDIT PROGRAMS TO KEEP HOTELS PROFITABLE

BWH Hotels implements effective Aesthetics & Quality Audit programs to ensure the profitability of member hotels. These programs are designed to safeguard owners’ investments while upholding exceptional standards worldwide. Our dedicated evaluation teams meticulously assess each member hotel, ensuring they meet the stringent criteria that define our renowned brand and exceed guests’ expectations. We view these Aesthetics & Quality Audit programs as integral to our revenue management strategy, with objectives including: preserving and enhancing the brand’s prestigious reputation, maintaining competitiveness within the industry, consistently elevating guest experiences and satisfaction levels, and ultimately driving revenue growth for our hotels.

In recognition of our commitment to excellence, a significant proportion of our hotels globally received prestigious accolades such as the TripAdvisor Certificate of Excellence and Travelers’ Choice Awards in 2022, reinforcing our dedication to delivering unparalleled quality and service.

ATTRACTIVE & ADAPTABLE BRANDS FOR ALL HOTEL SEGMENTS, TYPOLOGIES AND BUSINESS NEEDS

BWH Hotels presents a compelling array of adaptable brands tailored to meet the diverse needs of every hotel segment and business requirement. Our expansive portfolio comprises 19 distinct brands, each meticulously crafted to enhance revenue generation while catering to varying customer preferences and market demands. Hotel developers are empowered to choose from a comprehensive range of brands, ensuring alignment with their unique vision and market positioning, thereby elevating customer satisfaction for both corporate and leisure travelers alike.

Our diverse brand portfolio spans across every market segment, from budget-friendly options to luxurious accommodations, offering unparalleled flexibility to seamlessly integrate into local markets. Whether it’s traditional, standardised, or non-standardized properties, lifestyle and boutique establishments, or aparthotels catering to extended stays, our brands are designed to thrive across all typologies. With a bouquet of 19 brands, each distinct and purposeful, BWH Hotels provides member-owners with the freedom to select the perfect brand to suit their individual needs and market dynamics.

OUR GLOBAL POWERHOUSE WORKS FOR YOU

Harness the strength of our global powerhouse to drive your success forward. At BWH Hotels, we deploy a robust business infrastructure that taps into our extensive global network to optimise revenue, seize emerging opportunities, and equip our member hotels with the necessary tools and support to unlock their earnings potential. A cornerstone of our strategy is our formidable online presence, facilitated by multilingual websites that connect our hotels with millions of travellers worldwide across various devices. Our Best Western To Go mobile app further enhances customer convenience, ensuring they make the most of their travel experiences. Additionally, our 24-hour multilingual call centres stand ready to manage reservations and address customer inquiries, offering personalised assistance to travellers and supporting hotels in delivering exceptional customer care.

Complementing these efforts is our dedicated Sales team, tirelessly working to maximise revenue streams through direct and indirect channels, fortified by high-profile partnerships, innovative marketing initiatives, and strategic collaborations with leading travel stakeholders globally. With the might of our global powerhouse behind you, BWH Hotels empowers you to thrive in today’s competitive hospitality landscape.

BWH'S INDUSTRY-LEADING EXECUTIVE TEAM

BWH Hotels boasts an executive team that sets the standard for excellence in the hospitality industry. Widely revered for their unparalleled experience, innovative thinking, and diverse perspectives, our leadership team stands at the forefront of driving BWH Hotels to unprecedented levels of success. With a track record of visionary leadership, they have propelled the brand to new heights, earning accolades and recognition across the industry. Their collective expertise and forward-looking approach have positioned BWH Hotels as a trailblazer in the hospitality landscape, setting the pace for others to follow.